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Our Reporter.

Tanzanian media conglomerate, Clouds Media recently announced the inaugural season of East Africa’s Got Talent TV show to be shot in Uganda, Kenya, Tanzania and Rwanda with Ugandan super-comedian ; Anne Kansiime selected as the face of the show.

The show will be adapted for the East African Market in partnership with Freemantle SYCO and Rapid Blue Productions from South Africa.

The show, which is part of “Got Talent” franchise started in 2014 by Simon Cowell will see acts ranging from the sublime to the ridiculous battle it out for a chance to be crowned the most talented East African.

“We are excited to bring this show to East Africa and give performers of any kind a chance to showcase their talent and tell the East African story through song, comedy, traditional music instruments and magic. We would like to thank Safaricom Mpesa for connecting people and all our other partners for coming on board and playing a part in discovering the next generation of talent from East Africa,” said Joseph Kusaga, CEO, Clouds Media International.

Auditions for the show will kick off in Kenya in May, with pre-auditions in Nairobi then move on to Uganda on 19th May at Pearl of Africa Hotel, and to Tanzania and Rwanda. The show, due to start airing in August this year, will have 10 episodes, with the semifinals and grand finalé shot live on location in Kenya.

Qualified participants from Tanzania, Uganda and Rwanda will travel to Kenya for the Live shows. The winner will walk away with USD 50,000 ( about UGX 190,000,000) as voted by the audience.

“Got Talent” is the world’s most successful reality TV format ever and has since spawned spin offs in over 60 countries. The “Got Talent” format has had more than 900 million global viewers since it began airing in 2006 and has aired in 194 markets worldwide.

It is open to performers of any kind, including singers, dancers, instrumentalists, magicians, comedians and novelty acts. Ugandan comedian Anne Kansiime has been announced as the host. Judges will be announced at a later date.

About Clouds Media

Clouds is a multi-national, multimedia company that is one of East & Central Africa’s most respected media houses and has been recognized as one of the region’s premier Superbrands. Last year it was named the No.2 Company in Tanzania and has won the ‘Best Taxpayer’ multiple times. Now celebrating its 16th year of entertaining Africa, Clouds is a media powerhouse whose repertoire spans TV, Radio, Print, Digital, Event Management, Public Relations and Corporate Communications platforms. Our portfolio includes: 3 Radio Stations, 9 TV Stations, a 50-Channel Cable/DTT TV Network, East & Central Africa’s Largest OTT platform and East & Central Africa’s largest Event Marketing Firm.

The Clouds Media Group story is one that is highlighted by imagination, aspiration, and innovation. That perfect mix has made Clouds Media Group the most dynamic media organization in Tanzania and one of the leading media houses in East and Central Africa. Clouds (which stands for Cool Loveable Outstanding Unique Dynamic Sound) started 16 years ago with one radio station studio and over time we have grown into one of East Africa’s most loved brands. We have blossomed into a dynamic organization that spans all broadcast mediums, events, marketing, and digital platforms.

Future Focus

Clouds Media started as a one-radio station and has consistently grown over the years, to include multiple TV channels, radio frequencies, a solar power & building solutions company, events management, a PR and advertising agency and more. In the future, we intend to expand our reach beyond East & Central Africa and the Middle East. We intend to maintain excellence across all entities and consistently develop new ways to engage our audiences with constant upgrades for all our platforms. As an African conglomerate we want to ensure that Africa’s voice is heard loudly and is recognized as a stakeholder in the global content democracy