Bebe Cool had today confirmed one of his worst kept secrets by appointing Talent Africa as his International Bookings and Marketing Agency.
While confirming this partnership, Bebe Cool through his Facebook page noted:
“If you want to go fast, go alone. If you want to go far, go together. I am proud to announce that I have joined the Talent Africa family. We put ink to a deal that will make them my official international booking and marketing agents. Our first move is being part of this year’s Coke Studio Africa starting next week.”
This is somewhat his ‘worst kept public’ secret considering that since last year, prior to MTV MAMAs 2016, he started seriously working with Talent Africa Group’s CEO, Aly Alibhai on different projects.
Actually, for those that follow Uganda’s music industry proceedings, you so much remember that Bebe Cool traveled to MTV MAMA Awards in South Africa together with the Talent Africa boss – Aly Alibhai. He also attended the Chris Brown Mombasa Concert with the Talent Africa Team including Aly Alibhai.
As such it was rather clear that Talent Africa and Gagamel International were doing some work together.
Considering that Talent Africa comes on board to manage Bebe Cool’s international business, it remains to be seen how much impact they will have.
Bebe Cool has done extra-ordinarily well in Uganda, doing well in East Africa and a growing star across Africa. Talent Africa can only be considered successful in this venture if they turn Bebe Cool from just an East African star to a complete household African star. Short of that, Talent Africa will have failed.
We wish them the best of luck as they move this journey.