Airtel Uganda, in conjunction with Trace TV; an international music video channel on Tuesday launched the first ever Interactive Voice Response (IVR) music competition.
The competition dubbed ‘Airtel Trace Music Star’ will run for four months. The grand winner from Uganda (who will walk away with Ushs100 million on the grand finale on January 14) will join other African countries' winners to tussle it out for a recording contract with RnB star, Akon’s Konvict music for one year.
This competition will allow contestants to audition from their phones, with one national winner in each country.
Tom Gutjahr, Managing Director Airtel Uganda said that as a Pan-African initiative, this competition is designed to be held simultaneously in African countries, where the telecom company operates.
“The winners from each participating country will then compete in a televised Pan-African grand finale. The African champion will win a trip to the USA to be mentored by megastar, Akon for a period of two weeks, in addition to a professional music video,” he added.
This competition will be judged by local music experts. For example; contestants above the age of 35, will be mentored by Alex Ndawula, Rappers will be mentored by GNL Zamba, boys will be mentored by Cindy and girls will be mentored by Sanyu FM’s Fat Boy.